We keep kids engaged by offering a staggering variety of questions, all randomly generated, and most with a range of difficulty levels.
Solving problems, getting them right, and seeing that you're making progress is inately satisfying. That satisfaction releases dopamine which aids learning. In contrast, adrenaline (released through competition, especially against the clock) has been shown to inhibit both learning and rational thought.
We offer such a staggering variety of questions that kids won't get bored of the actual maths. Not only that, by coming at the same problem in so many ways, pupils join the dots so they get a richer understanding of number and the profoundly explicable way the universe is ordered.
Take learning tables, for example. What else can you learn while using the same facts often enough that they get memorised?
Most of the questions above are available in a variety of difficulty levels, only a couple of which are illustrated here.
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